Table of Contents
Problem:
Airmeet, a leading online events platform, experienced a surge in demand during the COVID-19 pandemic as virtual events became the norm. However, they faced a challenge in meeting customer expectations for seamless native integrations. While using Zapier as a temporary solution, Airmeet recognized that customers desired a more integrated experience without disruptions. With a roadmap filled with integration requests and a need to prioritize core product features, Airmeet sought a scalable solution.
Solution:
Airmeet turned to Cobalt, an embedded integration platform designed to enable SaaS companies to launch native integrations rapidly. Cobalt offered a comprehensive solution, including an SDK for easy integration, managed authentication, end-to-end monitoring, observability, and simple deployment capabilities. With Cobalt, Airmeet gained complete control over their integrations while saving significant time, effort, and resources.
Raghav Takkar, Director of Product at Airmeet, highlighted the strategic decision to partner with Cobalt, stating, "We wanted to give our customers a seamless integration experience right inside Airmeet. Thanks to Cobalt's platform, we've been able to develop these integrations super quickly. This has really helped us keep up with our users' increasing needs."
Tech Lead, Anubhav Garg, emphasized Cobalt's impact on Airmeet's engineering team, saying, "Cobalt has revolutionized our integration development process. With their developer-friendly tools and streamlined workflow, we have been able to shift our focus from maintaining integrations to enhancing core product features."
Implementation:
Collaborating closely with Cobalt, Airmeet embarked on a journey to streamline their native integrations. Cobalt's embedded integration platform provided Airmeet with a scalable solution, enabling their engineering team to rapidly develop and deploy integrations with popular tools and platforms. By seamlessly integrating Cobalt's SDK into their codebase, Airmeet gained the ability to deliver a fully integrated experience to their users.
Results:
Cobalt is playing a pivotal role in Airmeet's success story, revolutionizing their integration capabilities. By leveraging Cobalt's powerful platform, Airmeet has saved significant time, effort, and costs associated with building and maintaining integrations. The streamlined process allowed Airmeet's engineering team to focus on enhancing core product features and fueling innovation and product engagement.
Raghav Takkar shared the impact of Cobalt, stating, "Cobalt has been instrumental in transforming our integration process. We have not only saved valuable time and resources but have also unlocked revenue that was previously stuck due to the lack of seamless integrations."
Cobalt's Value Proposition: Cobalt's mission is to revolutionize software development by offering a modular approach to integrations, freeing businesses from the burden of building and maintaining integrations in-house. With Cobalt, SaaS companies can save time, effort, and costs associated with integration development, unlock new revenue opportunities, and build deeper product engagement.
Lessons Learned:
Airmeet's partnership with Cobalt showcases the importance of prioritizing core business activities and leveraging specialized platforms to streamline integration processes. By adopting Cobalt's solution, Airmeet was able to rapidly meet customer demands for native integrations, enhance the user experience, and drive business growth.
The case study exemplifies the transformative impact of Cobalt's embedded integration platform, enabling SaaS companies like Airmeet to focus on their core competencies, grow their businesses, and deliver superior integrated experiences to their users.