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Founded in 2013, Incorta is a modern analytics platform trusted by industry leaders like Starbucks, Broadcom, Skechers, and Quanta. Known for enabling direct data mapping and real-time insights, Incorta’s platform empowers organizations to go from raw data to decision-making faster than ever.
However, as customer demands evolved, Incorta recognized the need to move beyond its read-only architecture and build writeback capabilities. But building it in-house brought unexpected complexity—delays, high effort, authentication challenges, and soaring costs.
That’s when Incorta partnered with Cobalt to streamline and scale its writeback development.
The Challenges
Manual Build Complexities | Authentication Issues | Resource Drain
Initially, Incorta operated as a read-only platform, offering powerful insights but no way to write data back into source systems. As customer use cases matured, demand for a robust writeback mechanism grew rapidly.
Incorta set out to build it in-house. But the process wasn’t easy.
- Multiple components were required—from form handling to data validation and backend orchestration
- Integration with various apps introduced additional layers of complexity
- Authentication issues cropped up frequently, slowing development
- Engineering bandwidth was stretched thin, pulling focus away from core product innovation
The build-your-own approach proved more time-consuming and costly than anticipated. Automating report scheduling for complex, multi-format distributions was a key requirement, yet building a reliable, scalable scheduler was a significant hurdle.
The Solution
Cobalt Workflows | Custom Integrations | End-to-End Writeback Engine
Incorta began evaluating solutions and came across Cobalt. After running a successful proof of concept, the decision was clear: Cobalt offered speed, flexibility, and innovation, backed by a highly responsive support team.
From day one, the partnership was collaborative.
Cobalt’s low-code platform and prebuilt workflows allowed Incorta to:
- Seamlessly build and deploy writeback and advanced writeback functionalities
- Integrate quickly with third-party applications
- Automate report scheduling with built-in scheduler tools
- Overcome all authentication hurdles with managed, secure endpoints
- Customize each component deeply, going beyond generic solutions
The Report Scheduler, which initially seemed like a massive roadblock, was transformed into one of the platform's greatest strengths. Cobalt not only provided the framework for automated scheduling but also tailored it to meet Incorta’s exact needs for multi-format, multi-recipient reporting. This solution was pivotal in enabling efficiency at scale.
Rather than just fulfilling the requirement, the Cobalt team worked alongside Incorta to co-create an advanced system that was tailored, efficient, and future-ready.
The Impact
Faster Launches | Team Focus Reclaimed | Elevated Customer Value
By partnering with Cobalt, Incorta was able to save significant engineering time, reduce development complexity, and ship features faster.
70% faster development cycles
Writeback, Advanced Writeback, and Scheduler are now fully live and integrated—delivered in weeks instead of months.
Team focus realigned to core innovation
Engineering teams are now free to work on core features that differentiate the product, rather than reinventing integration infrastructure.
Enhanced customer experience
Tasks that used to take hours, like updating records or generating and sending custom reports, , can now be done in minutes. Reports can be sent in multiple formats, to multiple recipients, with near-zero effort.
Deep customization and scalability
Most components are tailor-made to Incorta’s exact workflows, enabling a flexible and highly maintainable system that scales with demand.
Conclusion
Incorta’s journey from a read-only analytics platform to one with powerful, real-time writeback capabilities was anything but simple. But with Cobalt, that complexity was abstracted, automated, and turned into a competitive advantage.
By reducing development time, simplifying integrations, and building custom solutions with care and precision, Cobalt helped Incorta launch faster, scale smarter, and better serve its customers.
For fast-growing tech teams with complex use cases, Cobalt isn’t just a platform—it’s a partner in progress.