Table of Contents
Threado Overview
Threado is a pioneering company dedicated to training AI-powered bots, specializing in creating sophisticated, intelligent systems that can learn and evolve through extensive data analysis.
We sat with Darshana Sahu, senior developer, and Abhishek Nalin, CTO and co-founder of Threado, to understand their problem statement, implementation journey, and outcomes after implementing Cobalt.
For Threado, seamless integration with various platforms was not just an operational requirement but a critical element for success. Their bots rely heavily on large datasets from multiple sources, making integration essential for gathering the necessary information.
However, as Threado expanded, they faced significant challenges in managing these integrations in-house, which began to impact their operational efficiency and growth potential.
The Challenge: Lengthy and Complex Integration Process
As Threado's business grew, they quickly realized that managing integrations in-house was becoming increasingly untenable. Each new integration presented a unique set of challenges, requiring extensive resources and time.
These challenges were exacerbated by the following issues:
- Time-Consuming Development: The in-house team at Threado found that building each integration took a minimum of one month. For more complex integrations, this timeline stretched even further, often delaying key projects and affecting the overall productivity of the company.
- Authentication Difficulties: One of the most significant time sinks was identifying and managing the authentication protocols necessary for each integration. With various platforms using different methods of authentication, the team had to spend considerable time understanding and implementing these processes, adding to the overall delay.
- High Resource Allocation: The integration process was highly resource-intensive, requiring a significant allocation of engineering hours that could have been better spent on core business activities. This not only slowed down the development process but also increased operational costs, putting a strain on Threado’s ability to scale efficiently.
"We soon recognized that our current approach to integration was unsustainable in the long term. We needed a solution that could not only accelerate the integration process but also reduce the burden on our internal resources, so we decided to choose Cobalt for further integration," said Abhishek Nalin, CTO of Threado.
The Solution: Partnering with Cobalt
Understanding the critical need to streamline their integration process, Threado’s management began evaluating third-party solutions. They considered several platforms, including well-known names like Knit API and others. However, after a thorough evaluation, Threado chose Cobalt as their integration partner.
The decision to partner with Cobalt was based on several key factors:
Efficient Integration Capabilities: Cobalt’s platform stood out for its seamless integration features, which promised to significantly reduce the development time for each new integration. The platform was designed to handle a wide variety of integrations with ease, making it an ideal choice for Threado’s complex needs.
24/7 Customer Support: Another major factor that influenced Threado’s decision was Cobalt’s round-the-clock customer support. Knowing that they could rely on prompt assistance whenever issues arose provided Threado with the confidence to move forward with their integration projects without worrying about potential roadblocks.
Cost-Effectiveness: While evaluating various platforms, Threado found that Cobalt offered the most competitive pricing. Other platforms charge up to three times more for similar services, making Cobalt not only a technically superior choice but also an economically viable one for Threado.
“Once we recognized the need for integrations, we initially started building them in-house. However, building each integration individually for every tool used takes more than months and costs. To reduce engineering efforts and expenses, we decided to opt for third-party solutions. After evaluating several integration providers like Knit API and more, we chose Cobalt,” said Abhishek Nalin, CTO of Threado.
Onboarding and Implementation: A Smooth Transition
The transition from in-house integrations to using Cobalt was remarkably smooth for Threado. Despite initial concerns about the learning curve associated with a new platform, the onboarding process was efficient and well-supported by Cobalt’s team.
- Quick Learning Curve: The first integration took approximately two weeks, largely due to the time spent learning the nuances of the Cobalt platform. However, once the team became familiar with the tools and processes, subsequent integrations were completed within a matter of days. This marked a significant improvement over the month-long timelines they were previously dealing with.
- Time Savings Across the Board: Threado experienced substantial time savings, not just in the integration process itself but also in related tasks such as identifying authentication methods and writing SDKs. Cobalt’s intuitive platform streamlined these processes, allowing Threado’s developers to complete tasks that once took days in a matter of hours.
- Streamlined Processes: The use of Cobalt allowed Threado to standardize its integration process, making it more predictable and manageable. With a clear framework in place, the team was able to focus more on optimizing and enhancing their core product offerings rather than getting bogged down in the complexities of integration.
This streamlined process had a ripple effect throughout the organization, leading to improved productivity and a greater focus on strategic initiatives.
The Results: Time Savings, Enhanced Productivity, and Revenue Growth
The partnership with Cobalt brought about several tangible benefits for Threado, leading to significant improvements in their operations and bottom line.
Developer time savings: By simplifying the integration process, Cobalt allowed Threado’s developers to save a substantial amount of time. The time spent on tasks like authentication management and SDK development was reduced by more than half, freeing up resources to focus on innovation and product development.
Increased operational efficiency: The reduction in integration timelines allowed Threado to operate more efficiently. Projects that once took months were now being completed in weeks or even days, enabling the company to move faster and respond more quickly to market demands.
Revenue Impact: While the primary benefit of using cobalt was time savings, Threado also experienced a positive impact on revenue. The ability to complete integrations more quickly allowed them to take on more projects and close deals faster.
Improved customer satisfaction: The enhanced integration capabilities also had a positive impact on Threado’s customers. With faster and more reliable integrations, Threado was able to deliver a better product experience, leading to higher customer satisfaction and retention rates.
“We needed to add more integrations within a short period to close deals. Without Cobalt, this wouldn’t have been possible. This is just one example; we have benefited in several ways after partnering with Cobalt,” said Darshana Sahu, Senior Software Developer of Threado
Customer Support and Future Outlook
One of the standout features of Threado’s partnership with Cobalt was the exceptional customer support they received:
- Round-the-Clock Support: Cobalt’s 24/7 customer support played a crucial role in ensuring that the integration process was as smooth as possible. Whenever Threado encountered an issue, they were able to get prompt assistance, allowing them to keep their projects on track and avoid costly delays.
- Long-Term Partnership: Threado’s positive experience with Cobalt has solidified their commitment to using the platform for all future integration needs. The company views its relationship with Cobalt as a long-term partnership that will continue to deliver value as it grows and expands its operations.
Looking ahead, Threado plans to leverage Cobalt’s platform to explore new integration opportunities and further streamline its operations. They are confident that with Cobalt’s support, they will be able to continue delivering high-quality, integrated solutions to their customers, driving both growth and customer satisfaction.
Key Takeaways
Threado’s journey with Cobalt highlights the critical role that seamless integrations play in driving operational efficiency and business growth. By choosing Cobalt, Threado was able to overcome significant challenges in its integration process, resulting in faster project completions, improved productivity, and a positive impact on revenue.
For companies facing similar integration challenges, Threado’s experience with Cobalt serves as a compelling example of the benefits of strategic third-party partnerships.
By investing in the right tools and platforms, companies can not only streamline their operations but also position themselves for long-term success in a competitive market.
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If you’re looking to achieve similar results and streamline your integrations, we’d be happy to demonstrate how Cobalt can help. To learn more about our platform and services, please visit our website.